Privacy Policy

Last updated: May 19, 2026

perasona operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, our customers, with a personalized shopping experience (the “Services”). perasona uses Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be associated with you. Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably identify or be associated with you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card and debit card numbers, financial account information, payment card information, financial account details, transaction details, payment method, payment confirmations, and other payment-related information.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including information from your device when you use our products or services or visit our website, and through cookies and similar technologies;
• From our service providers, including when we engage them to provide certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services to you, including performing our contract with you, processing payments, fulfilling orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities within the Services.

Security and Fraud Prevention

We use your personal information to verify your account, ensure secure payments and shopping experiences, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or harmful activities, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your requests, provide efficient services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping);
• With business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share your information or use it for targeted advertising based on your online activity across merchants and websites. You may exercise your opt-out rights here;
• When you instruct us, request us, or otherwise consent to our sharing certain information with third parties, such as for shipping products or through social media widgets or login integrations;
• With our affiliates or otherwise within our corporate group;
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce our terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services.

Additionally, to protect, grow, and improve our business, we use certain enhanced Shopify features that involve data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests regarding your rights related to such processing.

To learn more about how Shopify uses your personal information and your rights, visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request deletion.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information transmitted to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The period for which we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Right of access / information.
• Right to deletion.
• Right to correction.
• Right to data portability.
• Right to opt out of sale or sharing for targeted advertising.
• Right to manage communication preferences.

You may exercise these rights through the Services where available or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

Where we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved agreements, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us:

Email: perasona@outlook.com